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What we do

For a number of years now we’ve run Creative State and IfLooksCouldKill side by side – each an established design studio in its own right.

To simplify our set-up, Creative State will now contain our interests and side projects, and IfLooksCouldKill will handle all identity, print and digital design activity. Otherwise, it’s very much business as usual.

Design Studio
IfLooksCouldKill design studio IfLooksCouldKill meeting room


Meaningful design is at the heart of our studio. Solving problems, engaging audiences and delivering results is what our close-knit team of thinkers, makers and communicators does best. Contact IfLooksCouldKill.

Graphic Good postcards Graphic Good print design

Graphic Good

Raising funds for charitable organisations is at the heart of Graphic Good. We collaborate with artists, designers and illustrators and sell limited edition prints to support worthwhile causes.

Ideas Engine business cards Ideas Engine quote

Ideas Engine

An internal practice, Ideas Engine, has been designed to help our clients improve their business or project. We will also be offering inspiration in the form of articles, interviews and workshops. Coming soon.

Who we are

Small and adaptable, we take a collaborative approach to working on projects and bring you all the benefits of having a strong network of partners.

Some of the brands we’ve partnered with include Glasgow School of Art, the Royal Crescent Hotel and Spa, and Scottish Borders Council.

To view our design portfolio please visit IfLooksCouldKill

Sarah Robertson

Sarah Robertson

Creative Director Sarah Jane steers the business and coordinates the design team at IfLooksCouldKill. She draws on more than 20 years’ experience in design and marketing as she assesses the creative direction of projects and ensures their delivery on time and on budget. A career spent both client side and agency side means she appreciates the process from both perspectives.

Jonathan Smith

Jonathan Smith

As Digital Director, Jonathan is responsible for ensuring that designs are faithfully translated into usable and accessible websites. He also takes the lead on digital projects, provides training for clients and oversees long-term support contracts. His more than 19 years working in digital media have given him expertise in motion graphics and online video as well as website design.

Get in touch

Let us contribute almost 30 years of combined design, digital and project management expertise to your next creative challenge.


Waverley Offices

Market Square

Melrose TD6 9PW

01896 953 139

[email protected]